TPI: A Look Back
as We Move Forward.
TPI is always leaning into the future. Even now, as we help bring exciting new products and services to the casino market, we’re looking ahead, developing fresh ideas and innovations that spring from our knowledge of the business, front-line relationships that inform and inspire and the intuition and inspiration that is always in the air here.
1973 was when it started and it’s been quite the ride. See for yourself.
The Birth of An Innovator
Before becoming the industry leader in casino direct marketing, TPI was founded by William and Donna Benskin in Des Moines, IA.
1973
Data a Decade Early
While most direct mail and marketing companies started introducing variable data in the mid-90s, TPI was already executing variable data direct mail campaigns in 1985.
1985
A Passion for Variable Data
Having discovered this newfound passion, TPI spent the next decade mastering variable data by investing in technology and staff.
1990-2001
2001: TPI is Working with 5 Casinos
Casinos & TPI: A Shared Vision
Casinos had the resources and desire to include personalized variable data in their marketing
2001-2010
2010: TPI Is Working with 125 Casinos
First Variable Email Sent
Variable email was TPI’s first step into the digital realm, and over the next decade TPI would develop, launch, and support multiple new casino marketing solutions.
2010
Flipbook Launch
TPI’s Digital Revolution started with the launch of our Flip-Book; a one-to-one direct representation of your direct mail, complete with variable offers!
2014
Mobile App Launch
The Digital Revolution continued with the introduction of TPI’s award-winning Mobile App. Designed specifically for casinos, it can be launched in as little as 90 days!
2015
FastPass Launch
FastPass is TPI’s proprietary direct mail automation system, built to automate and expedite reoccurring casino direct mail. Proofs are ready in 30 minutes, and mail can drop same or next day!
2018
2019: TPI Is Working with 225 Casinos
Casino Marketing Needed a Foundation, So We Built One
TPI was the leader in casino direct mail, and the only company capable of delivering variable marketing across every major direct marketing channel. Yet, the casino industry was growing rapidly, with this growth their marketing support had to scale as well. TPI needed to scale – so the Des Moines headquarters was built in 2019.
2019
2023: TPI Is Working with 300 Casinos
Expansions to Las Vegas, East Coast, and Gulf Coast
Only minutes from the Strip, TPI Vegas made major strides in TPI’s west coast mail times and brought the team closer to the action. TPI’s success with the Las Vegas facility was the start of incredible streak of growth: four facilities in four years. TPI reached the East Coast in 2021, with TPI East in New Jersey, and in 2022, TPI Gulf Coast opened in Baton Rouge.
2020-2023
More
About TPI
Our
History
Iowa born and bred, today’s TPI is the product of the vision of Bill Benskin, a pioneer and innovator who set out to reinvent casino direct mail and, along the way, revolutionized an… entire industry and its approach to connecting to its customers.
