TPI Announces Transition to 100% Employee Ownership

TPI Is Now an Employee Stock Owned Company
Des Moines, IA — October 14, 2025 — TPI, a leading provider of direct marketing and technology solutions for the casino and gaming industry, is proud to announce that it has become a 100% employee-owned company through the establishment of an Employee Stock Ownership Plan (ESOP).
The transition, completed on October 1, 2025, marks a significant milestone in TPI’s history — ensuring the company’s independence, preserving its culture, and rewarding the employees who have driven its decades of success. Under the new structure, ownership of the company has been transferred to a trust that holds shares on behalf of all eligible TPI employees.
“All of TPI’s success is because of our wonderful, talented, and dedicated employees,” said Bill Benskin, TPI’s former owner and current CEO. “Now, as an ESOP, every employee will benefit directly from the hard work and commitment that have made this company what it is today.”
The decision to move to employee ownership was driven by the company’s commitment to remain independent, honor the founding vision, and share the wealth created by its growth. The ESOP provides employees with a tangible stake in TPI’s success by offering an additional retirement benefit that grows in value as the company continues to perform.
“Employee ownership represents everything we believe in at TPI — shared success, accountability, and opportunity,” added Kane Johnson, TPI’s President. “It’s not just about ownership on paper; it’s about empowering every person here to help shape our future.”
TPI joins more than 6,500 other U.S. companies that are employee-owned, including some of the nation’s most respected firms. Studies have shown that ESOP companies often experience stronger business performance, faster growth, and greater employee retention, benefits that align with TPI’s long-term vision of stability and shared prosperity.
For TPI’s 300 employees across its Des Moines, Las Vegas, Batton Rouge and New Jersey facilities, the move to employee ownership strengthens the company’s foundation for decades to come.
TPI – Connecting Casinos and Players By Any Means Necessary.
About TPI
Founded in 1979, TPI is a national leader in casino marketing, connecting players and properties through innovative direct mail, digital, and mobile solutions. With clients across the U.S. and Canada, TPI helps casinos increase player engagement and drive measurable results through data-driven marketing strategies.