TPI Names JC Cerda Director of Mobile Sales! Read the press release here.

Direct-mail veteran brings unique omnichannel expertise to accelerate casino mobile
growth.

[DES MOINES, IA] — February 16, 2026 — TPI, a casino-born and bred marketing and technology partner, announced today that JC Cerda has joined the company as Director of Mobile Sales, leading growth for TPI’s mobile app solutions for casino operators.

Cerda brings a rare combination of experience across direct mail and digital engagement, having started his career in direct mail before moving into mobile and app-based guest experiences. This makes JC an ideal fit for TPI’s approach to connecting physical and digital channels to drive measurable casino results.

“JC represents exactly where casino marketing is headed,” said Kane Johnson, President of TPI. “He knows that mobile doesn’t replace direct mail – it amplifies it. With JC leading mobile sales, we’re doubling down on helping properties unify their offers, messaging, and guest experience across channels.”

In his new role, Cerda will work closely with casino marketing, player development, IT/security and loyalty teams to identify high-impact mobile use cases, align rollout strategy, and drive adoption through a clear, results-first approach.

“I’m excited to join TPI at a time when casinos are investing in modern guest engagement while still relying on direct mail as a key revenue driver,” said JC Cerda, Director of Mobile Sales. “TPI’s strength is that they understand both sides of the equation. Highperformance direct mail and the technology to extend those offers through mobile. I’m looking forward to helping casinos connect the dots and create an experience that drives visitation, loyalty, and ROI.”

For media inquiries or further information, please contact:
Mark Neely Director of Sales & Marketing
[email protected] 623-363-2655

About TPI

TPI is the premier provider of direct marketing and mobile engagement solutions for the casino industry, working with over 300 casinos each month. Renowned for its direct mail expertise, TPI is now leading the way with innovative mobile solutions designed to enhance casino marketing, player loyalty, and customer experience.